Goal
Gather in-depth information from experts about a particular issue, case study or study area
What
A conversation where the interviewer poses questions to the expert in order to elicit information
Where
Anywhere face-to-face, by telephone or video call
Who
Expert, researcher
How
Using an interview schedule and making an interview report
Pros
depth of detail
authoritative source
tailorable
snowball effect
Cons
preparation and processing
leading questions
interviewer effect
expert bias
