Infographic

Goal

Presentation of data, information, knowledge or artefacts intended to present quickly and clearly for a wide audience.

What

A collection of imagery, data visualizations, and minimal text that gives an easy-to-understand overview of a topic.

Where

(online) publication

Who

authors: researchers / project members. target audience: stakeholders, society

How

1. Categorize information/knowledge
2. Search for visualisations/icons/methaphors within the information/knowledge
3. Search for a strong structure to represent the entire or parts of the story (examples: tree  gameboard
4. Uniform style in type-setting icons
5. Show and re-design in communication with stakeholders.

Pros

easy understand
easy to retain and share
free format
eye-catching,
> 1000 words

Cons

costly
hard to express
misinterpretation
SEO-unfriendly
perception of simplicity

Example

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