Goal
Presentation of data, information, knowledge or artefacts intended to present quickly and clearly for a wide audience.
What
A collection of imagery, data visualizations, and minimal text that gives an easy-to-understand overview of a topic.
Where
(online) publication
Who
authors: researchers / project members. target audience: stakeholders, society
How
1. Categorize information/knowledge
2. Search for visualisations/icons/methaphors within the information/knowledge
3. Search for a strong structure to represent the entire or parts of the story (examples: tree gameboard
4. Uniform style in type-setting icons
5. Show and re-design in communication with stakeholders.
Pros
easy understand
easy to retain and share
free format
eye-catching,
> 1000 words
Cons
costly
hard to express
misinterpretation
SEO-unfriendly
perception of simplicity
